work FOR Foundrae FINE JEWELRY
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A monthly book giveaway of 'beth's books' promoting local small business bookstores as well as promoting different minority groups and encouraging reading from new perspectives. Foundrae is about telling stories and this program connected foundrae storytelling, the foundrae store lending library store design, and CEO beth's love for literature.
Blog+Program run between August 2020-July 2022
art direction, project creation, coordination, and management, social media design, blogging
the foundrae flagship store interior lending library
foundrae jewelery displays sit nestled amongst books
Women's Month Books
Earth MonthBooks
AAPI Heritage Monht Books
Pride Month Books
Seen Above:
Women's History Month (MARCH)-5 Books from Persephone Books a UK-based small business republishing lost female authors
Earth Month (April)-5 Books featuring stories about being eco-friendly or living with the earth
AAPI Heritage Month (MAY)-5 Books featuring different AAPI authors purchased from Chinatown's Yu & Me Books
Pride Month (JUNE)-4 Books featuring different queer identities purchased from the Queer Division bookstore
